Surveillance Publishing · Elephant in the Lab

"Clarivate’s business model is coming for scholarly publishing. Google is one peer, but the company’s real competitors are Elsevier, Springer Nature, Wiley, Taylor & Francis, and SAGE. Elsevier, in particular, has been moving into predictive analytics for years now. Of course the publishing giants have long profited off of academics and our university employers—by packaging scholars’ unpaid writing-and-editing labor only to sell it back to us as usuriously priced subscriptions or article processing charges (APCs). That’s a lucrative business that Elsevier and the others won’t give up. But they’re layering another business on top of their legacy publishing operations, in the Clarivate mold. The data trove that publishers are sitting on is, if anything, far richer than the citation graph alone. Why worry about surveillance publishing? One reason is the balance sheet, since the companies’ trading in academic futures will further pad profits at the expense of taxpayers and students. The bigger reason is that our behavior—once alienated from us and abstracted into predictive metrics—will double back onto our work lives. Existing biases, like male academics’ propensity for self-citation, will receive a fresh coat of algorithmic legitimacy. More broadly, the academic reward system is already distorted by metrics. To the extent that publishers’ tallies and indices get folded into grant-making, tenure-and-promotion, and other evaluative decisions, the metric tide will gain power. The biggest risk is that scholars will internalize an analytics mindset, one already encouraged by citation counts and impact factors...."