The Psychology Behind the New iPhone’s Four-Digit Price

HBR.org 2017-09-21

Summary:

Consumers associate steep prices with quality.

Link:

http://feeds.harvardbusiness.org/~r/harvardbusiness/~3/flJGZPN29UU/the-psychology-behind-the-new-iphones-four-digit-price

From feeds:

Mentoring » HBR.org

Tags:

Authors:

Rafi Mohammed

Date tagged:

09/21/2017, 11:10

Date published:

09/21/2017, 08:05