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The Psychology Behind the New iPhone’s Four-Digit Price
The Psychology Behind the New iPhone’s Four-Digit Price
HBR.org 2017-09-21
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Summary:
Consumers associate steep prices with quality.
Link:
http://feeds.harvardbusiness.org/~r/harvardbusiness/~3/flJGZPN29UU/the-psychology-behind-the-new-iphones-four-digit-price
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Mentoring
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Authors:
Rafi Mohammed
Date tagged:
09/21/2017, 11:10
Date published:
09/21/2017, 08:05