Open access is the future for Africa's science media - SciDev.Net

" ... The role of the journalist is changing, along with what is deemed journalism. The advent of online news aggregators and changing methods of consuming news have left traditional print media in a fight for survival.  So is traditional journalism, including science journalism, doomed, or is this an inevitable evolution in how information is processed and shared?  I'd argue for the latter. The challenge is for journalists and publishers to find a sustainable business model. A successful outcome could have a profound and positive effect on consumers of news, and science news in particular ... Interlinked business  ... In the case of news and networking website AfricanBrains, for example, the site is part of The Brains Network and a wider business: our publications, which are free to access on a group of websites, generate income from web advertising, and all online activity increases exposure for our government-business summits.  Original content from staff, freelancers and anyone who wants to contribute is posted onto our site and shared via social media. Each viewing can make money for the site — a portion of which is then passed on to the author — through advertising deals, and the author is encouraged to help generate traffic to their article through their own social media networks.   In general, this generates less income for contributors than traditional methods of payment. But repeat contributors are also offered free access to our summits, which cost at least £1,500 (just under US$2300) to attend, and provide valuable networking opportunities. In principle, I see no reason why other publishers can't follow this model. But it relies on establishing an online presence. Exposure can be achieved through news aggregation using RSS feeds, blogs and contributors.   For example, the Huffington Post, which was bought by AOL for US$315 million in 2011, started small. Through advertising revenues, it managed to start paying its bloggers and start up neighbourhood news site Patch.com, which now employs full-time journalists and pays freelancers US$50 a contribution.  It should be noted that poorly credited news aggregation contributes to poor wages for journalists and the demise of traditional publishing models — but only if the market allows it. The industry is in transition. Just as the Huffington Post has done, journalists, aggregators and publishers need to make adjustments.  Quality journalism, just like cream, will rise to the top. It will have to be supported by new publishing models and allow for things like aggregation. New partnerships ... To generate income, publishing houses should also look to new technologies such as tablets, smartphones and apps, as well as to partnerships.  Last month, computer firm Objectiva Software Solutions released an interactive, beautiful iPad app to display books produced by China's largest medical publisher with a huge range of interactive features. Through a partnership and new technology, a new medium has been created to generate income by selling the app to the end user, with profits shared between software developer, publisher and content generator — potentially a science journalist.  With science and technology advancing at an ever-more impressive rate, the challenge is on for science journalism to evolve in a similar manner.  Sadly there are no excuses in the digital age. It is not only publishers who are in control of science journalism's destiny. Journalists in this field also need to turn up prepared: they need to look at how to increase their options, whether by joining the university lecture circuit, self-publicising or even self-publishing.  These changing times should be seen as an opportunity to seize, not an obstacle."