Revolution or evolution? : Article : EMBO reports

Use the link to access the full text article from the journal EMBO Reports published by Nature Publishing Group.  The article opens as follows: "The driving force behind most scientists' careers is to achieve the maximum visibility for their research. Since the creation of the first scientific journals in the mid-seventeenth century, scientists have condensed their data and conclusions into a manuscript and happily handed this over to a publisher, who in return has printed it and distributed it to those willing—or whose institutes are willing—to pay a subscription fee. But the triple whammy of rising journal prices, an exploding number of journals and imploding library budgets means that the bulk of this work can now only be accessed by a small fraction of its intended audience. The arrival of the World Wide Web has the potential to change this reality: now that the vast majority of printed articles are also available in an electronic form, which is theoretically accessible by anyone with an interest and an internet connection, shouldn't all articles become free for everyone to read?  ..."