Whats’ the difference between Elsevier and British Gas?

“This is a serious question and I have a serious answer. See if you can guess it. If so add a comment. You can substitute ‘FooPub’ for ‘Elsevier’ where FooPub is any #scholpub such as ACS, PLoS, Wiley, BMC, etc. You can substitute Eastern Water, Scottish Power, First Capital Connect (a train operator) and many others for ‘British Gas’. I shall continue to turn my attention to content-mining in the next few posts.”