The Importance of Audience Research to Open Data Program Success - Managing Technology - Dennis D. McDonald's Web Site

"One of the best sessions I attended at the recent Socrata Customer Summit in Arlington Virginia was Socrata’s Joe Pringle’s session 'Understanding and Serving Data Audiences.' Joe walked us through the kinds of audience questions we should be asking when planning and managing open data programs. The basic objectives Joe discussed were: [1] Identify your priority audience [2] Understand what they want and why [3] Know how they find, access, and use your data [4] Incorporate audience intel into your decisions ..."