Redesigned PLOS Journals – now launched | The Official PLOS Blog

On the eve of our tenth anniversary, we’re pleased to announce that the redesign of all PLOS journals is now live. The three goals of this initiative were to: Ensure that readers can quickly assess the relevance and importance of an article through a figure browser and highly visible Article-Level Metrics Improve site navigation to help users discover content more easily Launch a flexible platform from which to build out future innovations This refresh offers users more effective ways to access and read content, updates the overall appearance of the sites and harmonizes them with our new PLOS look announced earlier this year.  Many of you will have noticed some ongoing enhancements to the journals this year, for example figures and Article-Level Metrics (ALM). You can expect similar developments to continue to roll out starting in early 2013 and into the future as we continue to adapt to meet user needs.

After extensive research into how researchers find and use content, we’ve focused our attention on refining and improving our article layout and functionality so that we can help you to locate relevant articles more quickly and enrich your reading experience. Here’s a short video, and a brief rundown of the new user features that you can see from today ...  PLOS is taking advantage of the most powerful web technologies to improve our reader experience, promote Open Access and encourage conversation around the latest research to accelerate progress in science and medicine and lead a transformation in research communication.  We’re proud to have self-funded this project using revenue generated from our publishing business. It’s of prime importance for us as a non-profit that we give back to the researchers who publish with us and what better way to say thank you than with an improved journal experience..."