Tweeting your research paper boosts engagement but not citations

"Posting about a research paper on social media platform X (formerly known as Twitter) doesn’t translate into a bump in citations, according to a study that looked at 550 papers.

The finding comes as scientists are moving away from the platform in the wake of changes after its 2022 purchase by entrepreneur Elon Musk.

An international group of 11 researchers, who by the end of the experiment between them had nearly 230,000 followers on X, examined whether there was evidence that posting about a paper would increase its citation rate.

“There certainly is a correlation, and that’s been found in a lot of papers. But very few people have ever looked to see whether there’s any experimental causation,” says Trevor Branch, a marine ecologist at the University of Washington in Seattle and lead author on the paper, published in PLoS ONE last week1...."