In a Bid to Change the Conversation, The CPA Journal Goes Open-Access - Folio:
peter.suber's bookmarks 2017-06-23
"To gate or not to gate? That is the age-old question — especially for publishers within membership associations — when it comes to positioning digital content.
Should the website be reserved for members only, and promoted as a benefit of joining the association? Should it be open-access, positioned to bring in new readers and convert them to membership? Should it serve as an advocate for the industry- or profession-at-large, informing the general public in a way that dovetails with the association's mission?
After 85 years of exclusive availability to the New York State Society of CPA's, The CPA Journal — the Society's monthly publication — has decided to open things up to the public with the launch of a revamped CPAJournal.com...."