Using social media and open access can radically improve the academic visibility of chapters in…

"None of this is to deny that if you have strong primary research to report it is better to push it out in journals wherever feasible. But book chapters can have valuable exploratory, discursive, synoptic and review roles. And they can carry new findings too, especially in start-up fields and with good editors and editing. The old problems from the early digital phase, when for a while chapter texts became literally unfindable, and authors passively left things to publishers to promote their work, no longer apply with much of their previous force. However conservative your editors and publishers may be, you can get your chapter noticed, read and cited in the communities that matter to you."