Why the term 'Article Processing Charge' (APC) is misleading - Green Tea and Velociraptors

"The term ‘article processing charge’, or APC, is ubiquitous in discussions about Open Access. It refers to the author-facing charge levied by many publishers in order to make an article freely available on their website. Now, putting aside the fact that this system actively discriminates against less-wealthy authors and institutes, I think that the term APC itself is incredibly misleading. Furthermore, I believe that this misdirection occurs in favour of publishers, to the detriment of all other parties. Hopefully in this post, I can explain why, and offer a potential solution to it."