Making Evidence Affordable: Get Ready For The Citizen Science Revolution
peter.suber's bookmarks 2019-01-24
"Take the most rigorous study possible – a large double blind clinical trial. It can cost tens of millions of dollars to conduct such a trial, and (depending on what assessment is being conducted) take years of bureaucratic wrangling to complete.
This creates (some would argue by design) a “monopoly of proof,” leaving billion dollar companies among the few who can (quite literally) afford to prove their products work.
So how does a new wellness product company provide solid evidence that their products are the real deal?...
Every purchaser of Qualia Mind or Qualia Focus gets free access to the assessment tools from Cambridge Brain Sciences used in the pilot study so consumers can test their personal mental performance before and after use to see if the products work for them...."