Updating realistic access | Journal of Cell Biology | Rockefeller University Press

"The PLoS business model is thus to subsidize open access to a group of selective journals with the revenue generated by the high volume of publication in its archival journal.

Is there a way to publish selective journals and provide public access to their content without having to resort to this model? There has been much talk about a revolution in publishing business models, but we have been able to provide public access to the content in our selective journals within the parameters of a subscription-based business model...."