How to disseminate clinical research - Charlesworth - - Anaesthesia - Wiley Online Library

"Gold Open Access under a Creative Commons licence is arguably a major way in which you can increase the reach of your work because most clinicians or patients cannot access paywalled content. If you submit to a subscription publisher, you will have the option of paying the article processing charge (APC) so that your work becomes Gold Open Access. This is expensive for most individuals and your funder or institution may pay the APC on your behalf – but you must ask. You can also ask the journal if other forms of Open Access are appropriate or possible (Table 1). Next, you can approach your department, institution or university to see what promotion it can offer. Sometimes, the journal may have declined to issue a press release, but others still might believe your work to be newsworthy. Authors could even approach newspapers, radio stations, broadcasters and journalists independently. Finally, you may wish to approach blog and podcast producers, conference organisers and social media influencers. The more methods used to communicate key messages from your work, the higher the reach of your paper...."