The sustainability argument or… How academic journals economic models never really last – The political economy of academic publications

"For most publishers – including self-publishing learned societies – subscription has only been profitable for a short time and is not anymore. It is not sustainable, since it now implies the disappearance of their autonomy or at least dependence on increasingly powerful players, likely to act unilaterally on their revenues. And even for the largest publishers, the threat of non-renewal of Big Deals is growing stronger from 2010 onwards, whether through the sudden drop in financial resources (Greece) or through the choice to no longer pay for a service that does not meet the needs of libraries (United States) or open access demands (Germany, Sweden). It is in this context that Elsevier has started to brand itslef as a data company, while new publishers are trying to make a new model last, based on Article Processing Charges....

From the point of view of these new big players, APCs are so sustainable that they create journals almost every week. For example, in 2021 MDPI launched 84 new journals and only acquired two existing titles...."