Open as in... doors, arms, ended?

"With a fanfare and much waving of pompoms, I [Martin Weller] can announce that the open access version of my book [The Digital Scholar: How Technology is Changing Academic Practice] is now online, via the good people at Bloomsbury Academic. It is available online in plain HTML format, broken down by chapters. I'm excited about this because now I can point people at it and pass it around freely. A couple of people have requested other formats, eg epub, pdf, etc. I could do these, but my feeling is that what's significant is the Creative Commons Non-Commercial licence. If anyone wants to take the HTML version and create an Egyptian hieroglyphics version delivered via 1988 version of HyperCard - well, they can...."