Library Budget Constraints May Hinder Scientific, Technical, and Medical Publishers

"[A]ccording to Going Global STM Publishing 2009-2010, a new report from media industry and forecast analysis firm Simba Information, leading report publishers will require new strategies to maintain growth in what is expected to be a painfully slow recovery....`These market pressures are not expected to dissipate immediately,` says Dan Strempel, senior professional publishing analyst at Simba Information. `The question is how long will they last? If library budget constraints and shrinking advertising expenditures produce a couple of soft years, the market leaders will be able to ride it out with cost containment; however, if the current situation lingers and libraries start cancelling big contracts, publishers will be under the gun to find alternative strategies.` ..."