Green the way to win in the journals price struggle? « Research Communications Strategy

"[I]f researchers tire of a system where they give their work to their publishers and then have to buy it back, they can use the Green route to Open Access and put their work in their institutional repository – where it will be available to anyone in the world, whether or not they can afford to subscribe to a journal. In most cases they can do this as well as publishing the article in a refereed journal. Seems like a good plan...."