DeMOGraphics: Cat Map plots locations, names, and colors of London felines

ZSL

The Zoological Society of London (ZSL) has launched an initiative to collect data about the cats of London into a map. It's called, perhaps unsurprisingly, Cat Map.

Cat Map invites mog owners or acquaintances to plot their feline counterparts onto a mapping tool, uploading a photo, an address, the cat's name, color, and age as well as a description.

The map has been launched to raise awareness about the conservation of tigers and the launch of London Zoo's Tiger Territory, which opens in March. In addition to moggies, the map also features the zoo's two Sumatran tigers -- five-year-old male Jae Jae and four-year-old female Melati—both described, somewhat unceremoniously, as "ginger".