Branding vs. Freeing - Open Access Archivangelism

What is needed is neither new Gold OA journals, nor new forms of "branding." What is needed is Open Access to the peer-reviewed journal literature, such as it is, free for all online: peer-reviewed research needs to be freed from access-denial, not from peer review. And the way for India and China (and the rest of the world too) to reach that is for their research institutions and funders to mandate Green OA self-archiving of all their peer-reviewed research output. That's all there is to it. The rest is just ideological speculation, which can no more provide Open Access than it can feed the hungry, cure the sick, or protect from injustice. It simply distracts from the tried and tested practical path that needs to be taken to get the job done.