The Only Way to Make Inflated Subscriptions Unsustainable: Mandate Green OA
The only effective way to make inflated subscriptions unsustainable is for funders and institutions to mandate Green OA self-archiving. Tim Gowers is quite right that “the pace of change is slow, and the alternative system that is most strongly promoted — open access articles paid for by article processing charges [“Gold OA”] — is one that mathematicians tend to find unpalatable. (And not only mathematicians: they are extremely unpopular in the humanities.)… there is no sign that they will help to bring down costs any time soon and no convincing market mechanism by which one might expect them to.” This is all true as long as the other form of OA (“Green OA” self-archiving by authors of published articles in OA repsositories, mandated by funders and institutions) has not prevailed. Pre-Green Gold is "Fool's-Gold." Only Post-Green Gold is Fair-Gold.