Listeners Support Healthcare

The latest update from 99% Invisible is out, and at the start they report on their Kickstarter progress. As I mentioned last time, their stretch goal was "provide healthcare for employees" - like we expect businesses to do - and apparently that goal got blown away. Interestingly, Roman Mars reports that many of the supporters upped their pledge in response to this goal. Obviously (public) radio listeners and Kickstarter backers are an atypical slice of the general population, but I think it bodes well if people buy into the idea that supporting new businesses means supporting all the things a new business needs to do. They are currently working on building out a larger base of supporters, as they have lined up a challenge goal whereby getting 10,000 backers at any level will get them a specific donation from a sponsor.