Maxwell next?
Language Log 2025-10-03
Summary:
Lois Beckett, "Perky Maxwell House viral ad takes on housing crisis as ‘Maxwell Apartment’", The Guardian 10/1/2025: Housing in the US has become so unaffordable that a coffee company has based a viral marketing campaign on the idea that almost nobody can afford to buy a house. Maxwell House coffee, a 133-year-old brand, recently launched […]