Shein to Host ‘Rock the Runway’ Digital Fashion Show With Avril, Christian Siriano – Yahoo Life

Fashion Month continues with Shein’s second annual hybrid fashion show. This time, the Chinese fast-fashion company is hosting its show — dubbed “Rock the Runway: Shein for All” — with special musical guests Avril Lavigne, Shenseea, Brooke Eden and a sneak peek at designer Christian Siriano’s new collaboration with the e-tailer. More from WWD Louis Vuitton Spring 2023 Men’s Spin-off in Aranya, China Laura Harrier on ‘Entergalactic,’ ‘Mike’ and What Comes Next Lenny Kravitz’s Style Evolution “The Shein Rock The Runway fashion show is such a unique event, merging music and fashion,” Lavigne said. “I had a great time shooting and wearing their clothes. We filmed ‘Bite Me’ in a music video style during the fashion show.” Viewers can tune into the show, which was filmed in front of a live studio audience, by way of the Shein app, or Shein’s YouTube, Instagram, Facebook and Twitter channels on Sunday at 2 p.m. PST. Additional musical guests include Brooke Eden, Alexander Jean, Victoria Kimani, Owenn, The Future X, Haley Reinhart and Ylona Garcia. Australian singer, songwriter and actress Garcia said she feels “incredibly blessed and grateful for the opportunity to not only perform at, but also to wear the latest Shein collection” during the show. The one-hour event also features fall 2022 Shein looks from the Shein, Shein X, Frenchy, Shein SXY, Modely and Mod brands, as well as the fashion platform’s sub brands Romwe and Dazy. In addition, designer Christian Siriano’s limited-edition collaboration with Shein’s premium brand MOTF will be on display. During its roughly decadelong lifespan, Shein has gained a loyal following among Gen Zers for its affordably priced fashion products — like $2 earrings and $20 sweater sets. There’s also home goods, beauty, menswear, children’s and plus-sizes. In addition, Shein’s mobile-first strategy, extensive use of data, numerous product drops, small-batch, fast-shipping model and an estimated $2 billion in private equity investments have helped the mysterious company gain a valuation of roughly $100 billion. One report pegged the firm’s 2020 revenues at roughly $10 billion. (Shein declined to comment on financials.) Despite its success, the Chinese e-commerce company has been faulted for not being sustainable and hit with numerous copyright infringement lawsuits. In the Central District of California alone, there have been around 20 such lawsuits registered in the last three years. But the private, China-based company has been trying to correct and grow brand awareness — especially in the U.S. Currently, Shein serves 150 countries around the world, but does not have any physical locations. The e-tailer has been promoting the platform by hosting a number of in-person events and activations. Last spring, Shein became the first official fashion partner of Southern California’s Stagecoach. Over the summer, the company hosted a number of pop-ups in the Dallas area. Shein also hired a global ESG head last December to address sustainability concerns and working conditions among factory workers. Best of WWD A Look Back at Lady Gaga’s Best Red Carpet Looks: From ‘Meat Dress’ to Met Gala Margot Robbie’s Most Fashionable Moments Over the Years Margot Robbie’s Most Stylish Moments Over the Years Click here to read the full article. Plus, the PVH Foundation, the parent company of Tommy Hilfiger and Calvin Klein, joins the $250-million Fashion Climate Fund. A peek at London's best-dressed showgoers. Designers across the pond are coming in hot with inventive silhouettes and textures. Straight off the New York runways, see the spring 2023 fashion trends everyone is talking about. Here were unapologetic disco kings and queens. Following a week of back-to-back-runways (and on-the-go style!) from New York City, London Fashion Week is here to bring more excitement to Fashion Month. And, of course, some of the season's best street style looks that will have us taking notes. With the transitional weather as a backdrop, editors, models, celebs, creators, and fashion fans are hopping on the chance to model some of the season’s top trends, from biker style and flapper-era opulence to the continuation of Y2K-inspired looks. As If you have a constant fear of drowning, this is the collection for you. During a recession and cost-of-living crisis, these designers understand what their customers need and want. Glenn Martens' latest showcase featured the world's largest inflatable, butt plug invitations and lots of shredded denim. The designer staged two shows in one. The first paid tribute to Queen Elizabeth II and the next was a camp take on sci-fi. 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