A must-read paper on statistical analysis of experimental data
Statistical Modeling, Causal Inference, and Social Science 2013-03-15
Summary:
Russ Lyons points to an excellent article on statistical experimentation by Ron Kohavi, Alex Deng, Brian Frasca, Roger Longbotham, Toby Walker, Ya Xu, a group of software engineers (I presume) at Microsoft. Kohavi et al. write: Online controlled experiments are often utilized to make data-driven decisions at Amazon, Microsoft . . . deployment and mining [...]