Can you look at experimental results along the way or not?
The Endeavour 2024-05-28
Summary:
Suppose you’re running an A/B test to determine whether a web page produces more sales with one graphic versus another. You plan to randomly assign image A or B to 1,000 visitors to the page, but after only randomizing 500 visitors you want to look at the data. Is this OK or not? Of course […]
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