Netflix adultery statistic debunked

Andrew Sullivan links to Maureen O'Connor (link) who picked up on Netflix's recent advertising pitch mischievously titled "Netflix adultery". Andrew highlighted this statistical result, with Maureen's interpretation, supposedly sourced from Netflix although I wasn't able to find the actual study. (I added the emphasis.) In a study of 2000 American adults, 12 percent confessed to watching ahead on TV shows they were supposed to save to watch with their partners. Ten percent admitted to being the victim of Netflix adultery, which means either 2 percent are blissfully unaware of their partners’ indiscretions, or the cheaters are hitting multiple victims. This...