Reading Predictive Analytics

Predictive Analytics by Eric Siegel (link) was published earlier this year. Siegel is a consultant and organizer of a series of popular industry conferences, which I attend with some regularity. I recommend this book for readers who want to understand the current state of “data science” at a deeper level than the New York Times’s but still nonmathematical. If you want to measure against my own writing, then Siegel spends more time addressing “how” than I typically do on this blog. He also has a fondness for lists, tables, quotations, pictures, and turns of phrases—I did mention lists, and lists...