Know your data 14: they (may) know things about you

Note: Act quickly. Looks like you can still get a free book courtesy of SAS from here. *** The New York Times features Acxiom, one of several data vendors that purportedly know a lot about you and me. Other key names in this sector include Experian and Equifax. What's new is that Acxiom will allow consumers to proactively "correct errors", or at least learn what is being bought and sold behind our backs. I have dealt with all three of these companies. They are pretty much the same business. Here are some points to note about this news: 1. AboutTheData.com...