Bandit Formulations for A/B Tests: Some Intuition

Controlled experiments embody the best scientific design for establishing a causal relationship between changes and their influence on user-observable behavior. – Kohavi, Henne, Sommerfeld, “Practical Guide to Controlled Experiments on the Web” (2007) A/B tests are one of the simplest ways of running controlled experiments to evaluate the efficacy of a proposed improvement (a new […]