A clear picture of power and significance in A/B tests

A/B tests are one of the simplest reliable experimental designs. Controlled experiments embody the best scientific design for establishing a causal relationship between changes and their influence on user-observable behavior. “Practical guide to controlled experiments on the web: listen to your customers not to the HIPPO” Ron Kohavi, Randal M Henne, and Dan Sommerfield, Proceedings […]