HBO GO-It-Alone?

HBO mulls breaking apart from the bundle. Will its broadband partners acquiesce?

Earlier this week, I mentioned what Aereo’s CEO had told me would be a metric for progress in TV innovation: à la carte pricing for individual networks, rather than a compulsory bundle of countless channels we don’t watch. Many people had their eyes on HBO, the strongest brand in cable right now, as the maverick that might make a move towards separating its content from cable subscriptions. After all, it was making just this happen in Scandinavia, going directly head-to-head with the likes of Netflix there.