Path Still Doesn't Know What Job We're Hiring It For

The small-on-purpose social network adds new features, but no clear purpose.

The tech world was buzzing about Facebook’s redesign yesterday, but I was more interested in what was new at the “anti-Facebook,” Path. If you haven’t heard of it (and, given that it only has 6 million users, you may not have), Path is a mobile-only social network that limits you to 150 connections. The idea is that this limitation matches the limit most humans have on maintaining meaningful relationships. Path, then, is supposed to be the social network where your “real” friends are. On Wednesday Path released, um, “Path 3” (they like to issue product updates as if they’re movie sequels), which includes private messaging, “Stickers” (large emoji, basically), and a “Shop” (where you can buy the Stickers and photo filters).