Why It Matters To Think about Gender and Technology

There's a parody/hoax happening on Bitbucket where a simplistic redaction of feminism conjoined with a lot of fake code is being put up to tempt the naive, I assume, to create a "feminist" programming language that will turn out to be bogus, a la the infamous hoax perpetuated against Lacanian critical theory long ago.  It's a trap, I gather, so that anyone who participates will be revealed to be silly, uninformed, and the whole enterprise fraudulent.  Really?