3 Ways Colleges Use Snapchat (Yes, Snapchat)

To catch a fish, head to the water. That simple idea motivated the University of Houston to adopt Snapchat, a smartphone application popular with teenagers, as a method of communication with prospective and current students. When it signed up for an account in January, the university was one of only a few experimenting with the social-media platform. Now more colleges are diving in, hoping to hook students’ attention.

“We like to bring our message to our audience instead of making them dig for...