New Online Services Aim to Democratize Admissions Counseling

Websites offering online college-admission counseling have proliferated in the past few years, with services whose prices range from free to thousands of dollars. This week saw the launch of two new options that claim to make low-cost resources more widely available.

Chegg, an online textbook retailer and student-services website, entered the market on Tuesday by announcing a fee-based platform that connects college applicants with advisers for one-on-one video, audio, and chat counseling. On Th...