How Universities Turn Slogans Into Cash
Wired Campus 2014-10-17
Summary:
If you want to sell a T-shirt that says “Bring the Juice”—and who among us hasn’t?—you’ll have to clear it with Robert P. Cleveland.
Mr. Cleveland is director of trademark and licensing at Ohio State University, which has owned the trademark on “Bring the Juice” since 2012, along with several dozen other words and phrases.
The Chronicle just published a poem composed entirely of college-owned trademarks. I wrote it after combing through the federal trademark database to see if I could make a lis...