Journalism Center Experiments With Delivering Campus News on Yik Yak

Yik Yak, the anonymous social-media app, is perhaps best known for spreading rumors and bullying on many campuses. But journalism students at the University of Florida are experimenting with using the platform to deliver news updates, in what the project’s leaders say could become a model for other colleges.

Over the past few months, students at the university’s Innovation News Center have been developing and adding content to a news feed, called “Swamp Juice,” for people on or near the camp...