Thinking Critically About Brand Cultures: An Interview with Sarah Banet-Weiser (Part Two)
Confessions of an Aca-Fan 2013-04-12
Summary:
Your central premise is that the logics of branding are now complexly interwoven with all aspects of our everyday lives, that we adopt its principles in shaping our social relationships with each other and defining our identities in the world, and that notions of “authenticity” are less and less meaningful for describing our culture at [...]