Thinking Critically About Brand Cultures: An Interview with Sarah Banet-Weiser (Part Three)
Confessions of an Aca-Fan 2013-04-22
Summary:
Your chapter on YouTube has been the focus of some very productive debates between the two of us, often having to do with the relationship between collective engagement and “self-branding.” In the published chapter, you acknowledge that various forms of collective action are possible through social media (citing, for example, the Arab Spring movement), but [...]