Guerrilla Marketing?: An Interview with Michael Serazio (Part One)

Confessions of an Aca-Fan 2013-09-19

Summary:

Transmedia, Hollywood 4: Spreading Change. Panel 1 – Revolutionary Advertising: Creating Cultural Movements from UCLA Film & TV on Vimeo. From time to time, I have been showcasing, through this blog, the books which Karen Tongson and I have been publishing through our newly launched Postmillenial Pop series for New York University Pop. For example, [...]

Link:

http://henryjenkins.org/2013/09/guerrilla-marketing-an-interview-with-michael-serazio-part-one.html

From feeds:

#edutech » Henry Jenkins: Confessions of an Aca-Fan

Tags:

interviews branded entertainment book shelf postmillenial pop

Authors:

Henry Jenkins

Date tagged:

09/19/2013, 13:01

Date published:

09/18/2013, 03:42