Don't Let Your Hype Write A Check That Your Product Can't Cash

Everywhere you went around Austin this past week, there were people queuing up for things, Grumpy Cat, the GroupMe Grill, the Twitter party, Salt Lick BBQ. One startup fête was so packed even a founder couldn't get in immediately. "If only all these people were daily active users," one person at the same party quipped, on the app's lack of popularity relative to the line outside.