Troy Carter To Bring A Bit Of Gaga's Social Magic To Disrupt NY

He founded the Atom Factory talent agency. He manages Lady Gaga, and when she wanted her very own social network for her millions of "little monsters", he co-founded Backplane. And he doesn't do weekly team meetings. Troy Carter is a general badass, and will be at Disrupt NY. Carter's AtomFactory embodies the essence of a lean startup: With its small team, the company is making waves in the entertainment world by constantly reinventing itself and creating products based on interactions with fans.