McCann To Acquire Sterling Cooper And Partners

McCann Erickson’s vision is to provide customers with a premium digital experience based on a global multiscreen network platform.

This acquisition supports its strategy to provide a cross-screen connection for consumers, creators and advertisers to deliver that premium customer experience.

Sterling Cooper & Partners has once again become a digital trailblazer, and we are excited at the prospect of charting a new course together in the digitally connected world.

At McCann, we’ve been strategically investing in emerging technology, that taps into the market shift to digital content and advertising.

Sterling Cooper and Partners’ advertising model aligns with this approach, and the advertising platform provides a key tool for us to develop future revenue streams.

McCann is a leader in connected platforms, and the combination of McCann and SC&P creates a unique and scaled media platform for creators, consumers and advertisers.

The visions of McCann and SC&P are shared the companies have existing successful partnerships.

We are excited to work with the team at McCann to create the next generation of advertising and media.