Gold for Gold — Royal Society of Chemistry Uses OA as Incentive to Sell “Big Deal” Site Licenses | The Scholarly Kitchen

"There is a fair amount of uncertainty about what might happen to publishing business models over the next 5-10 years. A major source of this uncertainty — but clearly not all of it — revolves around open access (OA)? Will OA slowly make further inroads or, via mandates, become the only option? Will a natural equilibrium assert itself? Or will OA’s inevitable flaws ultimately be its undoing? In this realm of uncertainty, enter a neat approach to risk mitigation courtesy of the Royal Society of Chemistry — the brazenly named “Gold for Gold” sales approach."