Library's mudflap girl campaign turns heads | Wyoming News | trib.com

"The goal was to let men who work on cars know about the state's online database of Chilton auto repair manuals. The database is accessible for free to anyone with a Wyoming library card.

"It was a way to market to a new demographic from what we usually see or who usually uses the library," Lackey said.

Library officials say the campaign succeeded. Yet it drew complaints from critics who said the library shouldn't objectify women in its promotional materials...."