Opinion | America, Your Privacy Settings Are All Wrong - The New York Times

"Nor is simple consent alone enough. In fact, it can create more problems. Bombard someone long enough with consent requests and users will click “yes” to anything to make it stop. Opt-in rules need to be backed with strong enforcement, particularly around misleading or purposefully disruptive consent pop-ups that can dupe users into signing away their data....

All of this is why federal legislation is so urgently needed. That should include provisions making personal data collection available only with consumers’ prior consent. ..."