FTC Announces Final Rule Banning Fake Reviews and Testimonials
beSpacific 2024-08-15
Summary:
The rule will allow agency to strengthen enforcement, seek civil penalties against violators, and deter AI-generated fake reviews. The final rule announced today follows an advance notice of proposed rulemaking and a notice of proposed rulemaking announced in November 2022 and June 2023, respectively. The final rule prohibits: Fake or False Consumer Reviews, Consumer Testimonials, and […]