Snapchat reserves right to put AI-generated images of users’ faces in ‘My Selfie’ ads
beSpacific 2024-09-20
NY Post via MSN – original article paywalled on 404 Media: “Snapchat reserves the right to put photos of its users’ faces in ads as part of the terms of service of its “My Selfie” tool, which lets people and their friends create artificial intelligence-generated images that are trained on their selfies. “My Selfie is used to power Generative AI, Cameos and other experiences on Snapchat that feature you, including ads,” reads a pop up in the Snapchat app. “My Selfie uses your images and information to do this.” The pop up, which was reported by 404 Media, gives users the option to “delete My Selfies and change advertising or permissions preferences for” friends. A support page on Snapchat’s website says that the “My Selfie” feature entails users taking selfies with the “Snap camera or select images from your camera roll.” “These images will be used to understand what you look like to enable you, Snap and your friends to generate novel images of you,” according to the app. In order to disable the option, users must manually turn off the feature, which is activated by default when starting up the app. A Snapchat user took to Reddit and claimed that they spotted their own image uploaded to Snapchat and used in an ad for a site called yourdreamdegree.com. “The photo that was used in the advertisement is clearly AI, however, it is very clearly me,” the Reddit user said.