Few Americans pay for news when they encounter paywalls

“Newspaper revenue has been in decline for decades, and most Americans now prefer to get news from digital devices. In this environment, many news organizations – and not just newspapers – put paywalls on their websites or apps, blocking access to articles or other content unless news consumers pay or subscribe. The vast majority of Americans (83%) say they have not paid for news in the past year, according to a Pew Research Center survey conducted in March. Another 17% say they have directly paid or given money to a news source by subscribing, donating or becoming a member during that time. At the same time, 74% run into paywalls at least sometimes when they are looking for news online. This includes 38% who say they come across paywalled articles extremely often or often…

What people do when they reach a paywall? The survey also asked anyone who said they ever come across paywalls what they typically do first when that happens. Just 1% say they pay for access when they come across an article that requires payment. The most common reaction is that people seek the information somewhere else (53%). About a third (32%) say they typically give up on accessing the information…”